Ping? Rumored to be Replaced in iTunes with Twitter Integration
Shortly after reports were claiming Apple was in the talks with Twitter, a new report reveals the iPhone maker may be looking at using the micro-blogging service to fill the gap left by Ping when the service shuts down this year. According to a Wall Street Journal report, Apple is continuing to find ways to expand Twitter’s presence across its product line and sources are saying that the next step may be a deeper “melding” of the service with iTunes.
The information comes in after a New York Times report stated that Apple’s investment talks with Twitter, a claim that the Wall Street Journal dismissed as being year-old news. The two companies remain close partners and seem to be moving forward with plans to more tightly integrate Twitter into iTunes according to sources. Currently, Twitter’s iTunes tie-in is limited to find followed users on Ping.
For those of you who didn’t already know, it was previously reported that Apple was likely to call it quits for the Ping social network when the next iteration of iTunes is released later this year. During the D10 conference, Apple CEO Tim Cook hinted that Ping would be phased out but vowed to add more “socialnetworking” functionality to the company’s products. This was seen with the recent addition of Facebook to iOS 6 and OS X Mountain Lion. The death of Apple’s Ping social network wasn’t a surprise given the fact that the service remained largely unused after its initial adoption of over one million users. The slowdown led Apple to focus its efforts elsewhere.
The addition of Twitter to iTunes for sharing is an interesting thought and one that I’d personally like to see. The fact that Twitter has a larger number of users alone makes it a more attractive option compared to Ping.